We have just confirmed Spiralytics for another year of PPC, SEO and Content Marketing strategies – we consider them as an extension of our marketing department allowing us to focus on running our business and handling the leads generated from our website and improving search rankings. We have never had more leads coming in after years of bumbling digital marketing strategies working solo, but now with Spiralytics we are achieving and exceeding targets!
Why SEO Still Matters
Over 70% of consumers begin their buying process with a search engine
Search engines like Google are incredibly powerful channels for driving targeted traffic. When prospects use search engines to find information about your products and services, your brand needs to be visible.
The stakes are high: 9 out of 10 searchers don’t make it past the first results page, so properly optimizing your website for search has never been more important to building your online presence.
Online users trust search engines more than traditional media
Studies reveal that consumers trust search engines more than traditional media (paid ads). This means that the higher you rank, the more people associate Google’s trust in your website as a business they’d like to work with.
Organic search listings capture far more clicks than their paid search counterparts. In fact, 70% – 80% of searchers ignore paid ads and focus only on organic results.
SEO Gives You a Competitive Edge
Drive more organic traffic
More visibility on search engines means more clicks to your website, which is driven by your website content as well as on-page and off-page optimization.
Generate more high-quality leads
Optimized search listings mean more targeted leads that are easier to convert. The ability to capture these leads during the high-intent based search process makes SEO extremely valuable.
Increase brand awareness
SEO increases your website’s visibility on search engines, so more users are exposed to your brand’s online presence. Since most searchers don’t scroll past the first results page, ranking well can for your target keyword has a huge impact on brand awareness.
Build trust and credibility
When you’re able to rank at the top of SERPs, you’ll build a reputation for yourself as an industry authority. Searchers naturally trust ranking algorithms to provide relevant results and SEO helps you take advantage of that.